Rebranding the rebranded – Branding troubles of Microsoft®
Microsoft is at it again. It is rebranding some of its products again - to make the family portrait look better.
Now, we know that Microsoft changes its logo whenever they release an operating system. This routine makes me wonder if they really know who they are.
According to Tom Warren of The Verge, the Zune Music Player is about to make an appearance in Windows 8 as Music. Agreed that there are not many users of Zune, but what about Windows Live? It was a brand that people were starting to recognize and trust. Windows Live is being dismantled and being branded as multiple things in Windows 8. Windows Live ID is going to be branded as Microsoft Account. And the Windows Live Mail would be called Mail. Your contacts from the Windows Live account will be called People. This rebranding could be little tough on the users of Windows Live users.
Metro UI, which is also bringing in a change in lot of earlier applications of Windows, is the major reason for this current supposed rebranding of these products. But, the good thing here is that Microsoft seems to simplify brand names and identities instead of using complex jargon which fancy copywriters come up with.
But again, putting a temporary stop to too many rebranding exercises is something that Microsoft should probably look into. Apple has rarely rebranded any of its products. Some of them haven’t been rebranded at all. This makes it look like there was a lot of thought that was put in initially when the brand was created.
However, all these are not confirmed by Microsoft and we have to wait for the consumer preview to note the actual number of branding changes that are made in its new operating system.
Image byÂ liewcfÂ Flickr User