AMD’s Hondo Processor to Only Support Windows 8
Advanced Micro Devices (AMD) has announced that its upcoming Hondo processor will only support Windows 8-powered tablets. The launch of Hondo processor will be AMD’s first serious attempt to get into the tablet market.
“This is a Windows 8 product, only. We’re not doing Android on this platform, at least not now. [...] It is a conscious decision not to go after Android. We think the Windows 8 space has a lot of opportunity, there’s plenty of TAM [total addressable market] there for us to go at. So we don’t need to spread ourselves into other markets, we think Windows 8 is a great place to start. Down the road we may look at Android, right now we’re focused on Windows 8,” said Steve Belt, corporate VP of ultra-low power products at AMD.
By banking on Window 8-based tablets, AMD is targeting somewhere between 15% and 20% of the market. According to Belt, the software engineers at AMD are working on Linux support, though that doesn’t necessarily mean that Hondo processor might also support Android. AMD’s Hondo Linux support could come in handy in the low-power server market that Intel is trying to edge into. With AMD’s Hondo GPU, the company could try to differentiate itself from Intel, which has recently enabled OpenCL support on its integrated graphics cores.
With both AMD and Intel readying Hondo and Clover Trail, respectively, for Windows 8 and compelling their respective customers to come up with designs at roughly the same time, it will be interesting to see just how many Windows RT tablets will appear at the launch of Windows 8. However, it is clear that neither AMD nor Intel will have Android x86 tablets running with their respective next generation ultra-low voltage chips.
News Source: The Inquirer