Microsoft invests in Mimvi to improve app discovery on Windows Phone 8
Microsoft Corporation has entered into a partnership with Mimvi Inc. to improve the app discovery capabilities of its Windows Phone 8 mobile operating system. The terms of the deal that the software giant has made with the mobile search and recommendation technology developing company were not disclosed.
However, according to a joint statement made by both the companies, Mimvi will develop a number of products and services to complement the Windows Phone 8 apps that will be hosted on Microsoft's Windows Azure public cloud. In addition to this, the agreement also involves Microsoft making undisclosed investments in Mimvi in the form of engineering services, software and cash.
“We are delighted to be working with Microsoft,” said Kasian Franks, Mimvi’s founder, chief visionary officer and chairman. “Microsoft shares our mobile vision of the future. Their tremendous expertise, resources and reach, combined with Mimvi’s best-in-class mobile app search technology is a very exciting proposition.”
Microsoft has understood that a vibrant app ecosystem is essential to spur adoption of a phone platform. On September 22, Microsoft brought together 2,567 developers at a single location in India to participate in Windows AppFest, which was a non-stop 18 hours coding marathon for developing Windows 8 applications. And now with this partnership, Microsoft wants to present the best apps in front of its Windows Phone 8 users.