Microsoft pursues college students to create Windows 8 apps
Microsoft needs to stand with enough apps to be able to challenge Apple with its 200,000 apps for iPad device. Â And to fill up the Windows store with adequate Windows 8 apps for Surface tablet and other tablets to be run on this platform, Microsoft deploys college students like its counterparts including Apple, Google and Amazon.
Microsoft is persuading computer science students to develop Windows 8 apps. Microsoft’s New England Research & Development Center has started recruiting students to get sufficient number of apps to attract tablet users prior to Windows 8 release in the next month. With zero number of apps to offer Windows 8 tablet users, Microsoft aims at getting apps to add some to the void space and sustain the competition.Â In doing so,
“Microsoft has struggled to get college kids interested in developing for Windows,” said Wes Miller who is an analyst at Directions on Microsoft from Washington.
Intern built appsÂ
Microsoft’s Windows 8 include ARM Holdings Plc based chips that will only run apps optimized to Windows 8 platform. Microsoft has hired 21 interns to create Windows 8 apps for tablet devices and total number of apps created for Windows store is three. Two more Windows 8 based apps are to be released soon. Among those apps,
- Joe Shapiro with computer science major has built a commuting and traveling app called Catch It
- Trackage app will allow track goods shipped using services such as the U.S. Post Office, FedEx, LaserShip, UPS and among others
Another apps created for Windows 8 tablets are Never Late (an alarm clock app), Inkarus (a game app), and FaceReel app to create videos from photos.